Question 1a - essay plan.

Question 1a post-production and creativity essay plan

paragraph 1- intro
Introduction , experiences of media use before progressing onto the media course.
 No experience with recording, camera placement, angles and movement, setting up equipment (give examples), using soundtrack pro, final cut pro and photoshop.

 paragraph 2.- extended intro
introduction to media, given a tutorial to use the technologies (give examples).
describe the full process of creating our movie swede and explain what a film swede is.
mention how making a swede helped me develop my pre production skills such as planning a location and setting, props and costume and angles and shots.
talk about some of the problems I faced during the making of the swede.
talk roughly about post production and how the swede introduced you to final cut pro for the first time and i learnt the basics of final cut and how to add sound/music, cut and use slow motion.

paragraph 3-4.- The post production in our first major project of AS year, our thriller openings.
during the post production of our thriller opening we used various ranges of technologies and programmes to help create a pristine quality thriller opening. we further our knowledge and experience of Final Cut Pro as we learnt how to add text, change font sizes, colour and font style as well as position, we learnt how to layer sound effects, create Foley sound, how to import scores from sound track pro and embed them into final cut.

learnt how to use Motion to create a realistic and quality ident for the beginning of our opening. We added sound effects and edited the text to the names of our distribution and production companies "February Films" and "Jaman Distribution".

We also learnt how to embed graphics into our title credit shots and halved them to give the shots a split screen effect. This made the our credits more clearer to view as we placed the text onto the black back drop instead of on top of a photo where it was harder to read. we chose to use split screen so that we didn't just have a blank shot when ever the credits occurred, this made the opening more appealing for our audience.

refereed back to our Quark story board that helped us plan our editing process clearly. matched the story board with the editing we made and added and removed some shots. this helped us polish up our initial final edit of our opening and made sure we didn't miss out any key ideas.

Paragraph 5-6.- The post production in our second major project of A2 year, our music video and ancillary.
I furthered my media skills while creating this project, we used a range of resources a few of which are Final Cut Pro and Photoshop. I used Final Cut Pro to edit the montage scene of cuts for our music video, which allowed us the option to cut clips and synchronize the cutting pace to the beat of the song also this gave us the option to add creative and magnificent filters that, otherwise, were unable to use with out final cut pro. Some of these filter effects consisted of Kaleidoscope effects, tunnel effects, black and white filters, flow motion speed, reverse footage effects and mirroring, all of which I have learnt to use through out the course of pre production for our music video.

before the start of this project I wasn't confident using Photoshop as I have only used it a couple of times before hand, but after completing my ancillary product I now know how to insert and import images, layer graphics, change opacity, use concealing tool, crop images, resize images with out stretching them, adding text and changing font, adding filters to images such as desaturation, black and white and also cutting and creating addition shapes. These skills are crucial for marketing as demonstrated on my advertisement. Part of making a successful advertisement is synergy, including synergy to your advertisements allows the audience to establish clear links between the advertisement and the product it is advertising for example I consistently used the same font colour and style on the digi pak and advertisement as well as using a consistent colour scheme which was cyan blue, black and white. Also included in the advertisement is an image of the front cover of the digi pak, the front cover of the digi pak shows our main artist in front of a graffiti background which establishes the synergy which links the video and the digi pak together, this is an other form of synergy used to establish the link between the artist, the digi pak and the advertisement.

Paragraph 7.- How has the post production process allowed you to be creative?
During the whole post production process allowed us to elaborate and expand also improve our products creatively through adding finishing touches such as effects onto our music videos and burn them onto a dvd disc also printing out our ancilary products to scale.
during post production we had time to gather audience feedback which helped us to improve on many aspects of the video as well as the ancillery as the target audience mentioned things they loved, the technology aspects including the cameo of the kindle fire HD tablet and the intreging graphic effects, and the things they thought we needed to improve on such as the costume and the random cut to the motor way scene.